Rupay is a payment card launched by the National Payments Corporation of India (NPCI).
Rupay aims to provide an affordable payment option for Indians, especially in rural areas.
Rupay is gaining popularity due to its lower transaction fees compared to Visa and Mastercard.
Rupay has partnered with several Indian banks, making it more accessible to consumers.
Rupay cards are accepted in over 195 countries, making it a viable option for international transactions.
Rupay has launched several innovative products, including a contactless payment card and a virtual card.
Rupay's growth has affected the market share of Visa and Mastercard in India.
Rupay's success is attributed to its focus on catering to the needs of the Indian market.
The Indian government has supported Rupay's growth, promoting it as a symbol of national pride.
Rupay's success has inspired other countries to launch similar payment systems, challenging the dominance of Visa and Mastercard.