In 1971, a journalist named Franklin Loughrany 'invented' the modern smiley face.

His son Nicholas turned Da Ni into a multi-million dollar cash cow.

In 1996, Loufranis founded the Smiley Company in London, England.

In 1997, Nicholas created hundreds of emoticons, including the 3D smiley logo.

First published as GIF files on the Internet in 1998, they became the first graphical emoticons used in technology.

After some time he launched Smileyworld brand.

The company has licensed the rights to their emoticons to other companies.

The Smiley Company has a global licensing empire worth more than $500m a year.